As the head of Creative for Marketing, I led digital design across online marketing channels, including paid ads, eDMs (Klaviyo), social content, and website assets (Shopify). I also photographed marketing campaigns and designed seasonal lookbooks, shaping the brand’s visual identity.

A key highlight was collaborating on campaigns for two new store openings. Additionally, I developed comprehensive brand guidelines for digital, print, and photography to ensure consistency across all touchpoints, while also capturing and directing seasonal lookbooks and campaigns.