overport

Libra Girl

As the Design Lead, I played a key role in shaping the Libra Girl campaign, which successfully engaged an underserved audience—young girls and their millennial mothers. Within this overarching initiative, we launched two targeted sub-campaigns: Let’s Start Small and Little Tampons, Solving Big Problems. These activations were strategically developed and executed to drive awareness and engagement.

Libra Blood Normal /Live Liberated

As the Design Lead, I was part of the team behind the award-winning Blood Normal TVC campaign. I created key assets, including blogs, bespoke illustrations, and a cohesive photography style. Additionally, I developed and managed local initiatives, such as the Going with Your Flow period purse, to further drive engagement and brand impact.

Tom Organic

As the Design Lead, I was tasked with ideating and developing the creative territory and messaging for TOM's new bikini underwear. Collaborating with Art Director Marsha Golmec, photographer Nick Dale, and Cry Baby Production, we brought the campaign to life, ensuring a seamless execution from concept to final delivery.

During my time at Overport, I worked across branding, campaign development, and marketing design for a range of industries. A key focus was social and digital content for brands like TOM Organic, Libra Tampons, Tooshies nappies, and TENA. I mapped out monthly content, secured client approval, and collaborated with the marketing team on rollout strategies.

I also designed print materials for major retailers, including Chemist Warehouse, Coles, Woolworths, and other Australian supermarkets and pharmacies.

Tena

I collaborated with the team to localise the global Carnival TVC, ensuring its relevance for the local market. Additionally, I designed a compelling POS suite that effectively captured attention and drove in-store engagement.